Identity is a tricky thing. Hard to define, harder to describe. We guide companies on there quest to find their why. Using tools & methods, like the ‘golden circle’ and 23plusone. We help companies uncover their ‘why’ and what makes them unique.
We immediately fell in love with Business Model Canvas as a tool, and so will you. BMC is a great way to put new and existing business models to the test. We’ve seen great things happen, using this low tech tool. The next step is Value Mapping, to determine the fit between customer wants/needs and your offering. Also an excellent base for customer journeys. Both online and offline.
When you know who you are and what to do. We can derive a strategy for marketing and communication. So you can reach those customer segments that share your why. Or want what you have to offer.